Fluer De Sage ChicagoAesthetic board v1
Fluer De Sage, Chicago therapy and ADHD support, set in a dark brown serif beside a terracotta arch, clay sun, sand hills and a sage sprig.

Psychology brand · Palette & type study

Four earth-tone directions for Fluer De Sage Chicago.

Therapy, explained plainly. Each direction below pairs a palette with a typeface duo and shows both on a small sample hero. Pick the one that feels most like the practice, then we'll grow it into a full design system.

Kept from the references

  • Editorial serif headlines with calm whitespace
  • Short value rhythm, like Notice, Name, Plan
  • Soft arches and organic shapes

Pushed further

  • Deeper earth tones: clay, umber, ochre, moss
  • Less cream, more grounded color
  • Warmth that reflects the communities served

Built for ADHD readers

  • Short copy blocks and one clear action
  • Numbered steps instead of long paragraphs
  • Text contrast of 4.5:1 or better, labeled

Direction 01

Terracotta Studio

Fired clay and walnut. Warm, rooted and quietly confident, like a well-loved room with good light. The closest to your references, pushed deeper into earth.

WarmEditorialLight ground

Palette · tap a color to copy

Terracotta carries the main action. Moss is the calm counterweight for links and secondary buttons. Clay and Adobe stay in shapes and panels only.

Type pairing

Fraunces · SemiboldHeadlines. Soft, slightly bookish serif with personality.
Work Sans · Regular / MediumBody and UI. Open, friendly, easy at small sizes.
Display 56Let's talk about it.
H2 28ADHD support that fits your life
Body 18We'll start with what's getting in the way, then build small routines that actually stick.
Eyebrow 13Therapy in plain words

In context

Fluer De SageChicago · Your Name, LPC
Book a call

Therapy in plain words

Your brain isn't broken. Let's work with it.

Counseling and ADHD support that respects your culture, your schedule and the way you actually think.

Notice·Name·Plan·Grow
1Book a call15 minutes, no pressure.
2Talk it throughYour goals, your pace.
3Start smallOne habit at a time.

Direction 02

Desert Sage

Dry sage, juniper and sandstone. The quietest of the four. Low stimulation by design, so a busy mind can land and breathe.

CalmLow stimulationLight ground

Palette · tap a color to copy

Juniper is the anchor for headlines and the main button. Canyon adds warmth to links and highlights. Ochre and Sandstone are reserved for shapes and quiet panels.

Type pairing

Newsreader · RegularHeadlines. Gentle, literary serif with an unhurried voice.
Figtree · Regular / SemiboldBody and UI. Rounded, clear and highly legible.
Display 56Less noise. More you.
H2 28A steady space to slow down
Body 18Sessions are paced for focus, with notes you can take home and short check-ins between visits.
Eyebrow 13Calm, steady, clear

In context

Fluer De SageChicago · Your Name, LPC
Book a call

Calm, steady, clear

Less noise. More room to think.

Therapy for ADHD, anxiety and the in-between days. Explained simply, paced gently, centered on you.

"Therapy that speaks your language, not textbook language."

Practice promise
Breathe·Focus·Belong

Direction 03

Deep Soil

Espresso, loam and copper. Rich and grounded with real presence. Feels premium and protective, like a conversation after dark that finally makes sense.

RichPremiumDark ground

Palette · tap a color to copy

Parchment text on Espresso gives strong contrast without harsh white. Copper is the main action, with dark text on it. Rust is decorative only on this ground.

Type pairing

DM Serif Display · RegularHeadlines. High contrast, elegant, reads like a magazine cover.
Source Sans 3 · Regular / SemiboldBody and UI. Neutral and sturdy on dark grounds.
Display 56Focus is a skill.
H2 28Grounded care for busy minds
Body 18Evening and virtual sessions for people juggling work, family and a brain that never quite switches off.
Eyebrow 13Late-night thinkers welcome

In context

Fluer De SageChicago · Your Name, LPC
Book a call

Late-night thinkers welcome

Focus is a skill. We'll build it together.

Culturally aware therapy and ADHD coaching, in words that make sense the first time.

Ground·Focus·Rise
1Reach outA short, easy form.
2Get matchedWe'll find what fits.
3Keep goingProgress, not perfection.

Direction 04

Sun-Baked

Burnt sienna, ochre and olive. Bright, modern and full of energy. Celebrates heritage and creativity, and reads younger than the other three.

EnergeticModernLight ground

Palette · tap a color to copy

Sienna drives every main action. Olive balances it for secondary moments. Ochre and Apricot bring the sunshine but stay in shapes, badges and backgrounds.

Type pairing

Young Serif · RegularHeadlines. Chunky, warm, a little retro, very human.
Outfit · Regular / MediumBody and UI. Geometric and modern with a friendly round.
Display 56Wired different.
H2 28Real tools for real days
Body 18We swap shame for strategy, with practical systems built around your energy, not against it.
Eyebrow 13Bright minds, real life

In context

Fluer De SageChicago · Your Name, LPC
Book a call

Bright minds, real life

Make room for the way you're wired.

ADHD support and counseling for people who are tired of being told to just try harder.

"You are not too much. You just need a better map."

Practice promise
Spark·Shape·Thrive

Type lab

Mix any font pairing with any palette.

Choose a palette and a font pairing, and the preview updates right away. This lets you judge color and type separately. When a combination feels right, copy its font settings to send back to me.

1. Palette
Customize colorsStarts from the selected palette

Pick a color or type a hex code. Each line checks contrast live. "Pass" means text in that color is easy to read.

2. Font pairing
Handwritten accent Adds a short Caveat script line, like your references.
Fluer De SageChicago · Your Name, LPC
Book a call

Therapy in plain words

Your brain isn't broken. Let's work with it.

Counseling and ADHD support that respects your culture, your schedule and the way you actually think.

Progress, not perfection.

"Therapy that speaks your language, not textbook language."

Practice promise
Display 56Let's talk about it.
H2 28ADHD support that fits your life
Body 18We'll start with what's getting in the way, then build small routines that actually stick. Short sessions, clear notes, no jargon.
Eyebrow 13Notice · Name · Plan · Grow

Side by side

Which one feels like the practice?

A quick read on each. Choose one, or tell me what to borrow from another, and the next round becomes the full design system.

01 Terracotta StudioFeels: warm, editorialEnergy: mediumBest if: you want trusted and established
02 Desert SageFeels: calm, restorativeEnergy: lowBest if: calm and focus come first
03 Deep SoilFeels: rich, protectiveEnergy: mediumBest if: you want premium and memorable
04 Sun-BakedFeels: bright, modernEnergy: highBest if: you want to reach younger adults